Marketing (4 module program)

This Marketing online training course was designed for managers, business owners, employees of public and private sector organizations of any size including non-profit and profit, marketing students, anyone seeking a career in marketing, volunteers.

This program will provide a fundamental understanding of marketing, including the basic marketing concepts and a working definition of marketing, then go on to explore in detail marketing opportunities, the marketing mix or the four Ps (price, product, promotion, and place), market research, target marketing, and customer service.  This four-module Marketing course will outline the basics of marketing, explore the creation of marketing opportunities, discover what makes a great marketing mix, and highlight the importance of providing excellence through customer service.

The success of a business depends on how well it markets its products and services.

Course Learning Objectives

By taking this online Marketing course, the user will learn to:

• Define marketing.
• Recall the basic principles required for marketing to exist.
• Identify areas of marketing specialization.

Course Outline

This online Marketing course is made up of the following sections:

1. Exchanging, Buying, and Selling
2. Economic systems
3. Areas of Specialization

Course Audience

This Marketing online training course was designed for managers, business owners, employees of public and private sector organizations of any size including non-profit and profit, marketing students, anyone seeking a career in marketing, volunteers.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.