Marketing and Customer Service

This Marketing and Customer Service online training course explores the six components in setting up an effective customer service program: strategy, leadership, personnel, design, infrastructure and evaluation.

Learn the value in providing excellence through service and increase customer satisfaction. Satisfaction is the difference between how a customer expects to be treated and how they perceive having been treated. Customer service means all features, acts, and information that augment the customer’s ability to realize the potential value of a core product or service. Customer service is more than just the product or service itself; it includes the warranty that comes with it and all of the other niceties that we expect. In designing your products, customer service should be integrated into it at the early stages of its development.

Course Learning Objectives

By taking this online Marketing and Customer Service course, the user will learn:

• Define customer service.
• Identify each component of the customer service program.
• Review the importance and purpose of each component.

​​​​​​​Course Outline

This online Marketing and Customer Service course is made up of the following sections:

1. Customer Service
2. The Pillars of Customer Service
3. Strategy
4. Leadership
5. Personnel
6. Design
7. Infrastructure
8. Evaluation

​​​​​​​Course Audience

This Marketing and Customer Service online training course was designed for managers, business owners, and anyone seeking a career in marketing.

If you have any concerns as to whether this course is appropriate for you or your industry, please browse our full selection of online courses.