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The Value of Brands

This course covers the many factors that contribute to the establishment of a brand. It explores the successful connections between business and consumer that a brand is able to enforce.
SKU: P2736EN
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First introduced 200 years ago, the brand may become, over time, one of the most valuable assets that a company can own. That same band may also lose much of its value overnight, even more so today. By establishing and maintaining successful connections between business and consumer, the brand demonstrates its ability, and therefore its value. The many factors that not only contribute towards this connection but also detract from it are the subject of this course. The module has a test. With successful completion of the test, you will receive a Certificate of Completion.

Products specifications
Course LanguageEnglish
Length RangeOver 60 Minutes
Length (Hours)1.67
Course FeaturesAudio
Course FeaturesNASBA CPE - QAS Self Study
NASBA CPE Credits2.0
Module Number(s)15592EN