This 20.5 hour small business program offers a wide scope of information, ranging from Internet basics to both fundamental and complex marketing concepts, teaching you how to properly research and target your e-marketing initiatives. It addresses selling and communication techniques to help grow your prospect base and teaches you how to sustain and improve your valuable customer relationships. You will also learn about commonly-used Social Media platforms and the significance of each in a marketing context.
There are three areas of training.
Section 1: Marketing
The program will provide a fundamental understanding of marketing, including the basic marketing concepts and a working definition of marketing, then go on to explore in detail
marketing opportunities, the marketing mix or the four Ps (price, product, promotion, and place), market research, target marketing, and customer service.
Social Media Marketing
In this online course we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of
each in a marketing context; and we will discuss the various aspects of developing a Social Media Marketing plan.
Fundamentals of Web-Based Marketing
Learn the basics of online marketing so you can properly promote your products or services and increase traffic to your web site.
Creating Valuable Customer Relationships
Good customer relations are a key success factor in any business. This module will help you discover the advantages to you and your customers of reaching out to each other
and communicating openly.
Section 2: Sales
Successful sales begin and end with the basic essentials! Topics include sales basics and cold calls, business finance basics, goal setting and how to recognize and avoid burnout so you can achieve a balance and stay on track.
Section 3: Personal Skills Development
Personal qualities such as empathy and enthusiasm and personal skills such as communication are as important to your success as any sales techniques. With this in mind, we include this third section of training called Personal Skills Development