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Sales: The Basics

This course will provide you with practical tips on identifying the features and benefits of your product and service, a competitive analysis, preparing sales presentation, dealing with customers, handling objections, and using customer feedback to improve your performance.
SKU: P5911EN
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100+
500+
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$18.75
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Selling is a complex and sophisticated process. Becoming a skilled sales professional is a rewarding professional goal that takes time to achieve.

In this course we will provide you with practical tips on identifying the features and benefits of your product and service, conducting a competitive analysis, preparing sales presentation, handling objections, and using customer feedback to improve performance.

Learning Objectives:

  • Describe the first steps in the selling process.
  • Explain the importance of identifying the features and benefits of your product and service.
  • Define the term "qualified leads"
  • Explain the purpose of the Competitive Analysis.
  • Describe the sales cycle time.
  • Recall techniques for handling objections.
  • Recognize the importance of achieving win/win outcomes.
  • Identify the timing clues to begin the trial closing.
  • Explain how to structure a long-term relationship.

Course Outline:

  • Introduction
  • Strategy 1 – Prepare to Sell
  • Strategy 2 – Conduct the Sales Call
  • Strategy 3 – Follow Through the Sale
  • Conclusion

Target Audience:

Sales professionals

Duration:

0.5 hours

Features:

Accessible, audio, hybrid, mobile

Module(s):

12568EN

Products specifications
Course Language English
Length Range 30 Minutes or Less
Length (Hours) 0.5
Course Features Audio
Course Features Accessible
Course Features Mobile
Module Number(s) 12568EN
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