This course will teach you about Strategic Purchasing and how it can be applied in your own business environment. It builds on the 'Supplier Management' course, which includes topics such as Supply Positioning, Supplier Preference, Vulnerability Management, Supplier Appraisal, and Supplier Selection.
This 20.5 hour small business program offers a wide scope of information, ranging from Internet basics to both fundamental and complex marketing concepts, teaching you how to properly research and target your e-marketing initiatives.
In this course we will discuss Social Media and the role of Social Media Marketing; we will identify commonly-used Social Media platforms and explain the significance of each in a marketing context; and we will discuss the various aspects of developing a Social Media Marketing plan.
This course details the most important elements of successful supervision, with attention to both people and organizational skills. There are tools and techniques for making the most of the talents of the work group, personal skill assessments, and methods for organizing and managing the workflow.
The first step in the Systematic Selling Process is getting the appointment. In this module you will learn effective strategies for contacting a prospect by making a cold call, corresponding by letter or e-mail, and using the telephone.