This module will be particularly relevant to individuals working in an existing business environment and who want to implement a customer service program. Customer service is a set of activities undertaken by a business whose purpose is to enhance customer satisfaction.
We will examine three fundamental activities: Identifying opportunities; conducting market research; and understanding consumer behavior. We will take a closer look at the process to seek out attractive opportunities that a corporation, an individual, or a non-profit organization would undertake.
En este curso hablaremos sobre los medios sociales y el papel que desempeña la mercadotecnia en los medios sociales. Identificaremos las plataformas de medios sociales más utilizadas, explicaremos la importancia de cada una en un contexto de mercadotecnia y discutiremos los diversos aspectos del desarrollo de un plan de mercadotecnia en los medios sociales.
New business development is critical for the ongoing success of any business. Contacting prospective new customers ('prospects') on the phone is one of the most powerful ways to maintain this new business stream.
Operations Management is concerned with the work an organization must do to satisfy its customers. This comprehensive series will advise management consultants on current practices in operations management, as well as go into detail regarding best practices within the industry.