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Basics of Market Research

Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products.
SKU: P3192EN
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Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products. Market research in all phases of your business is the key to establishing and maintaining your position in the marketplace. In this module we will explain what market research is, review the market research process, and discuss the internal and external factors that influence success in a new market.

Products specifications
Course Language English
Length Range 30 Minutes or Less
Length (Hours) 0.25
Course Features Audio
Course Features NASBA CPE - QAS Self Study
NASBA CPE Credits 0.5
Module Number(s) 7765EN

Whether you are starting a new venture or looking to expand an existing business, sound information about your market is critical for success. You need to discover all you can about consumer preferences and buying habits, your competitors, and existing products. Market research in all phases of your business is the key to establishing and maintaining your position in the marketplace. In this module we will explain what market research is, review the market research process, and discuss the internal and external factors that influence success in a new market.

Products specifications
Course Language English
Length Range 30 Minutes or Less
Length (Hours) 0.25
Course Features Audio
Course Features NASBA CPE - QAS Self Study
NASBA CPE Credits 0.5
Module Number(s) 7765EN