Advertising Compliance

The regulations that govern how banks advertise their products and services cover all forms of advertising, from interior displays, print and broadcast media, and mail campaigns, to notices on a bank’s website. Many of these rules are complex and compliance can be challenging. This course will provide an overview of the key laws and regulations that your bank’s advertising and marketing initiatives must comply with: the Dodd-Frank Act, Regulation DD: The Truth in Savings Act, Regulation Z: The Truth in Lending Act, and Regulation M: The Consumer Leasing Act.

Learning Objectives:

• Define UDAAP
• Explain the legal requirement for banks to be truthful, open and clear in advertising their products and services
• Summarize the advertising requirements of Regulation DD: The Truth in Savings Act
• Summarize the advertising requirements of Regulation Z: The Truth in Lending Act regarding open end and closed end credit
• Summarize the advertising requirements of Regulation M: The Consumer Leasing Act

Course Outline:

•  UDAAPs

  • Definition of UDAAP

  • Federal Trade Commission Act of 1914

  • Dodd-Frank Act

  • What do “unfair,” “deceptive,” and “abusive” mean?

  • Advertising

  • UDAAP compliance

• Deposit Products

  • Regulation DD: The Truth in Savings Act

  • Misleading and inaccurate advertising

  • Permissible rates

  • Bonuses

  • Exemption for certain advertisements

  • Indoor signs

• Loans

  • Regulation Z: The Truth in Lending Act

  • Advertising open end credit

  • Advertising closed end credit

• Consumer Leases

  • Regulation M: The Consumer Leasing Act

  • What is a lease ad?

  • Clear and conspicuous disclosure

  • Required disclosures

• Conclusion

Summary

Target Audience:

 Bank employees

Duration:

 0.45 hours

Features:

 Audio, Hybrid Course

Module(s):

8841EN