Search

Community Banker Marketing and Sales

Acquire the knowledge and skills you need to effectively engage in marketing and sales initiatives at your bank.
SKU: P4242EN
Want more seats or to run a course on your LMS? Contact us at info@vubiz.com!

PRICE BREAKS - The more you buy, the more you save.
Quantity
100+
500+
Price
$1,462.50
$975.00
$1,950.00
some marketing basics, how to identify opportunities, how marketing intersects with customer service and how to use social media to market products. Area 2 offers a systematic approach to the sales process. Area 3 examines sales in terms of customer relationships. Area 4 takes an in-depth look at customer service. The program includes a final exam.

Learning Objectives:

  • Identify marketing opportunities
  • Use social media to market products and services
  • Apply professional selling techniques to sales opportunities
  • Promote sales by expanding existing relationships with customers
  • Increase sales by improving customer service

Course Outline:

Introduction (7984EN) – This module is an introduction to the Community Banker Marketing and Sales Certificate Program.

Area 1: Marketing

  • Marketing Basics (0248EN)
  • Marketing Opportunities (0249EN)
  • The Marketing Mix (0308EN)
  • Marketing and Customer Service (0307EN)
  • Social Media Marketing (4661EN)

Area 2: Systematic Selling

  • Module 1 Getting the Appointment (0601EN)
  • Module 2 Planning the Call (0602EN)
  • Module 3 Establishing Rapport (0603EN)
  • Module 4 Identifying Objectives (0604EN)
  • Module 5 Making a Recommendation (0721EN)
  • Module 6 Handling Obstacles (0722EN)
  • Module 7 Gaining Commitment and Following Up (0723EN)

Area 3: Sales and Customer Relationships

  • Expanding Customer Services (0808EN)
  • We Have What They Need (0809EN)
  • A Minute Can Matter (0810EN)
  • Focus on Customer Needs (0811EN)
  • Meeting Customer Needs with Teamwork (0812EN)
  • Exceeding Customer Expectations (0813EN)

Area 4 Customer Service

  • Providing Service Excellence (9715EN)
  • Creating Valuable Customer Relationships (9716EN)
  • Telephone Skills (9717EN)
  • Creating Winning First Impressions (9718EN)
  • Helping and Keeping Clients (9719EN)
  • Diffusing Tense Situations (9720EN)
  • Body Language On and Off the Phone (9721EN)
  • Practice Active Listening (9722EN)
  • Providing Quality Service (9723EN)
  • Communication Styles (9724EN)
  • Essential Multicultural Communication (9725EN)
  • Introduction to the Sales Process (9726EN)

Community Banker Marketing and Sales Certificate Exam (7980EN)

Target Audience:

Community bank managers, management track employees, sales and marketing staff

Products specifications
Course Language English
Length Range Over 60 Minutes
Length (Hours) 20.00
Module Number(s) 8190EN
some marketing basics, how to identify opportunities, how marketing intersects with customer service and how to use social media to market products. Area 2 offers a systematic approach to the sales process. Area 3 examines sales in terms of customer relationships. Area 4 takes an in-depth look at customer service. The program includes a final exam.

Learning Objectives:

  • Identify marketing opportunities
  • Use social media to market products and services
  • Apply professional selling techniques to sales opportunities
  • Promote sales by expanding existing relationships with customers
  • Increase sales by improving customer service

Course Outline:

Introduction (7984EN) – This module is an introduction to the Community Banker Marketing and Sales Certificate Program.

Area 1: Marketing

  • Marketing Basics (0248EN)
  • Marketing Opportunities (0249EN)
  • The Marketing Mix (0308EN)
  • Marketing and Customer Service (0307EN)
  • Social Media Marketing (4661EN)

Area 2: Systematic Selling

  • Module 1 Getting the Appointment (0601EN)
  • Module 2 Planning the Call (0602EN)
  • Module 3 Establishing Rapport (0603EN)
  • Module 4 Identifying Objectives (0604EN)
  • Module 5 Making a Recommendation (0721EN)
  • Module 6 Handling Obstacles (0722EN)
  • Module 7 Gaining Commitment and Following Up (0723EN)

Area 3: Sales and Customer Relationships

  • Expanding Customer Services (0808EN)
  • We Have What They Need (0809EN)
  • A Minute Can Matter (0810EN)
  • Focus on Customer Needs (0811EN)
  • Meeting Customer Needs with Teamwork (0812EN)
  • Exceeding Customer Expectations (0813EN)

Area 4 Customer Service

  • Providing Service Excellence (9715EN)
  • Creating Valuable Customer Relationships (9716EN)
  • Telephone Skills (9717EN)
  • Creating Winning First Impressions (9718EN)
  • Helping and Keeping Clients (9719EN)
  • Diffusing Tense Situations (9720EN)
  • Body Language On and Off the Phone (9721EN)
  • Practice Active Listening (9722EN)
  • Providing Quality Service (9723EN)
  • Communication Styles (9724EN)
  • Essential Multicultural Communication (9725EN)
  • Introduction to the Sales Process (9726EN)

Community Banker Marketing and Sales Certificate Exam (7980EN)

Target Audience:

Community bank managers, management track employees, sales and marketing staff

Products specifications
Course Language English
Length Range Over 60 Minutes
Length (Hours) 20.00
Module Number(s) 8190EN